The state Department of Agriculture is renaming one of its divisions, and in the process restructuring it under the hopes of better helping agriculture- and forestry-related businesses grow and prosper in Tennessee.

The Agriculture Advancement Division of the department will now be known as the Business Development Division.

A press release issued from the department this week indicated the newly reconfigured and rebranded division will “prioritize agricultural economic development by increasing profitability and viability of farm and forest businesses, which are vital to Tennessee’s rural and overall economy.”

The Business Development Division‘s areas of focus will include both farm-direct marketing and international commercial promotion. The division will also administer crop and livestock subsidy programs.

Agriculture Commissioner Charlie Hatcher said the division’s primary strategic emphasis is fortifying ag and forestry’s economic roots in rural Tennessee counties.

“With this renewed focus on business development, we will work to expand opportunities for agricultural innovation, technology, and entrepreneurship — areas that are crucial to any state’s future success in the agriculture industry,” Hatcher said.

Keith Harrison, a long time veteran of state agriculture department marketing and outreach programs, will lead the division.

Upon taking office in January, Republican Gov. Bill Lee declared that stimulating rural economic growth is a central priority to his administration. One of Lee’s first official acts as governor was to assign all state agencies to develop initiatives to improve how they serve rural communities.

“Despite such growth and prosperity, Tennessee’s rural citizens face challenges unique to their geography that often require a unique response,” Lee declared in his first executive order, issued Jan. 29.